virtual.drupa: KURZ announces range of online live seminars and workshops to launch 'The Nature of Attraction' drupa 2021 theme

Fuerth/Germany, 15/04/2021: Attract attention with product packaging while at the same time running a sustainable and cost-conscious business: Is that even possible? Surface specialist KURZ will answer this question during the virtual.drupa 2021 trade fair in specially designed online workshops. The events will be hosted on KURZ’s drupa platform at The platform’s theme is ‘The Nature of Attraction’ and it shows brand owners and converters how they can meet the current challenges in print finishing. A particular focus is on sustainability and digital embellishment. KURZ will offer the live workshops during the trade fair (April 20 to 23). The 35-minute units are free of charge and can already be booked on KURZ’s trade fair platform. When the trade fair starts on April 20, more service pages will be activated on the KURZ trade fair website.


KURZ is the Platinum Event Partner of drupa in 2021. “This trade fair is an industry get-together where knowledge is shared”, explains Markus Hoffmann, Member of the Management Board at KURZ. “The same happens online. We let our partners participate in the solutions we have developed over the past year.”


Online workshops for printers and finishers with a practical focus
The issue of ‘green production’ is driving the industry forward. Printers and finishers are questioning whether it is even possible to design sophisticated surface decorations in a sustainable manner. They are wondering how hot stamping finishes can be implemented cost-effectively and whether digitization actually makes finishing processes more efficient. KURZ experts address these questions and more in the online workshops. The focus is on implementation in practice.


Online workshops for brand owners and designers on key packaging decoration issues
The online workshops for brand owners and designers provide answers to questions about sustainability, brand management, and brand protection: What are the current trends in packaging design? How do you gain the customer’s trust through authentic packaging decoration? How do companies protect their products from counterfeiting? Here, too, it is about finding solutions that can be easily implemented in day-to-day business. When virtual.drupa kicks off on April 20, KURZ will also activate the service section of its trade fair platform. Interested par-ties can find further information there that will ensure their brand success.


[Translate to EN:] Markus Hoffmann, Member of the Management Board bei Kurz, erläutert die Ziele der Seminarplattform. (Foto: © LEONHARD KURZ Stiftung & Co. KG)
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