LIGHT LINE® inVISIBLE from KURZ: Perfect interplay of colors and innovative visual effects

Fürth/Germany, September 13, 2022: LEONHARD KURZ introduces LIGHT LINE® inVISIBLE, a new, extraordinary label design from the LIGHT LINE® series. This is a colored, transparent diffractive design that creates wow effects in the label industry. It takes the appearance of transparent substrates, in particular, to a whole new level and enables a perfect interplay of colors. LIGHT LINE® inVISIBLE creates a holographic effect that is combined with a translucent color layer. Due to the highly transparent colors, the diffractive structure is accentuated in a special way and can optimally showcase its fascinating play of light in the reflections. The designs can be overprinted inline via cold transfer and used both partially and over full surfaces — to give the finished product a special shine. “LIGHT LINE® inVISIBLE represents the innovative further development of the existing KURZ range and transforms transparent labels into breathtaking, dazzling eyecatchers,” says Sabrina Durastante, Product Manager LIGHT LINE® at LEONHARD KURZ.

Trendy colors

As a real innovation, some of the LIGHT LINE® inVISIBLE designs were combined with the exclusive KURZ trend colors. These colors are identified each year by the thin-film specialist’s interdisciplinary design team following extensive research, and reflect current social trends. The combination of the semi-transparent color and the respective LIGHT LINE® design creates impressive, novel effects. KURZ customers can, however, not only choose from the existing color and effect combinations, but also opt for individual color matching on request, using the colors and LINE® designs they have selected.

The new product line will initially be available as an extension of the KPO series with cold transfer. As these are common applications in flexo printing, the new product line can be integrated into existing systems without any complex conversions.

LIGHT LINE® inVISIBLE at the KURZ LABEL WEEKS

KURZ is hosting the KURZ LABEL WEEKS on the premises of the Fürth company headquarters until October 28, 2022. With its in-house trade fair the manufacturer of decorative and functional coatings as well as corresponding machine systems would like to give its customers, suppliers, and partners as well as all interested parties and press representatives the opportunity to discover new machines, pioneering processes, and sustainable solutions on site. Visitors can also experience the fascinating visual effects of LIGHT LINE® inVISIBLE up close. All further information, registration details, and appointments for the in-house trade fair can be found at https://labelweeks.kurz-graphics.com.