Licensing Expo 2022: LEONHARD KURZ and SCRIBOS present pioneering solutions for brand protection and license management
Fürth/Germany, May 05, 2022: In recent years, people’s purchasing behavior has changed significantly the world over - not least due to the pandemic, which will continue to have an impact in the future. As a result, e-commerce has continued to grow and is becoming increasingly important. These developments also affect license management. Experts assume that licensors worldwide will have to adapt their business models and will therefore in the future focus on solutions that appeal to licensees and end users alike. Many licensors and licensees are already adopting a cooperative model. In order for this market transformation to succeed, we need secure and reliable solutions that enable full transparency and attract the attention of our customers. LEONHARD KURZ and SCRIBOS will be presenting a solution that meets these precise requirements at this year’s Licensing Expo, which will take place in Las Vegas from May 24 to 26, 2022.
Secure and sustainable tamper protection
The expert for reliable and sustainable product and brand protection, LEONHARD KURZ, and its subsidiary SCRIBOS have bundled their expertise and jointly developed a brand-new security label that offers three key advantages: Reliable brand protection, convenient process management for licensors and licensees, and added value for end users. The new label combines secure product labeling with state-of-the-art digital tools. The technology deployed here is LEONHARD KURZ’s proven TRUSTSEAL® Protect. It boasts proprietary security features such as ‘Diffractive Gold’ or ‘Diffractive Red’, making it particularly counterfeit- and tamper-proof. The bridge between physical and digital protection is provided by ValiGate®, SCRIBOS’ security pattern. The intelligent structure behind the QR code on the label gives the code a copy-protected identity.
Convenient license management
Thanks to a networked digital platform, licensors can easily manage their licenses centrally. Licensees also benefit because they can easily order and receive the product labels they need online. This sustainable on-demand solution supports the establishment of a trusting business relationship and keeps costs for licensors and licensees low. The digital platform also allows licensors to compare order quantities and sales reports, providing full transparency.
Connect with customers
With the help of the new solution from LEONHARD KURZ and SCRIBOS, licensors build trust with end users by offering them a simple and reliable way to verify the authenticity of a product: ValiGate® gives direct feedback after scanning the product with a smartphone. In addition, manufacturers can use the QR code to implement various interaction options or bonus programs for their customers, thus creating a unique experience for consumers and fans. Interested parties can find out more about the features of the new solution from KURZ and SCRIBOS at the Licensing Expo:
At a glance
Licensing Expo 2022 from May 24 to 26, 2022 in Las Vegas
LEONHARD KURZ Stiftung & Co. KG, SCRIBOS a KURZ company: Stand B216
Our trade fair presentation focuses on innovations in license management and product protection.