From vision to packaging: KURZ inspires at LUXE PACK Monaco with new design trends and technologies

Fürth/Germany, September 17, 2025: For design and packaging experts worldwide, LUXE PACK Monaco is a must-attend event in the trade fair calendar. In 2025, LEONHARD KURZ will once again present itself as an innovation driver in the industry and show how visionary design, technological expertise, and decades of experience can be combined to create inspiring packaging solutions. Under the motto ‘From idea to real product’ KURZ will take trade fair visitors on a creative journey through the world of surface finishing.

Trend impulses: 60° creative boxes to inspire number two plus twelve exclusive trend colors

One highlight of this year's trade fair appearance is the new edition of the ‘60° creative boxes to inspire’ packaging series. These established trend boxes are an integral part of KURZ's innovation culture and offer current insights into design developments, color trends, and new decors from KURZ, highlighting social trends - the inspiration behind the designs and colors.

This year's edition of ‘60° creative boxes to inspire,’ which will be presented exclusively to the public at the start of the trade show, shows how global uncertainty is giving rise to new creativity. The KURZ Trend Team has defined the following four themes:

• "Shades of Armour: Resilience is the new weapon": Quiet resilience replaces actionism. Muted colors and robust materials create safe spaces and new strength.
• "Average Hero: Normal is fine for me": The everyday becomes heroic. The designs appear raw, spontaneous, and tongue-in-cheek.
• "AntiThesis: New narratives for different perspectives": Opposites collide – ironic, absurd, disruptive. A plea for change through ambivalence.
• "Sportify: Let the game do the talking!": Sport as a source of inspiration between competition, elegance, and inclusion. Diversity and lightness characterize the design.

As usual, the four themes are accompanied by surprising trend colors and new SILVER LINE^® trend decors, including ‘Ambitious Yellow LUMAFIN^® 711 Yellow’ – a multi-layered yellow with a profound effect – and ‘SILVER LINE^® Trivia,’ which heroically highlights everyday moments (reinterpreted).

Uncompromising prototyping with DREAMCOMPOSER^® and LUXLAB

With its innovative DREAMCOMPOSER^® software, KURZ brings the design vision directly to the screen. Packaging designers can combine over 100 transfer decorations and effects in a user-friendly 3D interface. Real-time changes, team sharing, and rapid visualization make the software the ideal tool for efficient prototyping.

Building on this, LUXORO, KURZ's exclusive partner in Italy, demonstrates with LUXLAB how digital concepts are transformed into tangible samples. As the first paper and cardboard mockup laboratory with industrial printing processes, LUXLAB offers uncompromising prototyping at the highest level. Here, creativity, technology, and quality merge to provide a realistic preview of the final packaging - including embossing, metallic effects, and textures.

"Our goal is to make creative visions as realistic and efficient as possible – from the initial impulse to the finished sample. With DREAMCOMPOSER^® and LUXLAB, we create a seamless process for inspiring, economical, and high-quality packaging solutions.", says Marco Hanisch, Head of Business Area Packaging and Print, International Sales and Global Business Development at LEONHARD KURZ.